Gain market share by accelerating mindshare
"After the 3 day new product launch
workshop, I decided not to sell it for 6 months so I
could learn from everyone else's mistakes - I lacked confidence in
my ability to position it and I lacked confidence in the company's
ability to execute on it - it wasn't worth risking on MY valuable
customers.
But I changed my mind after 30 days of using Q
from count5; my confidence improved so I reached out to my
customers, identified and closed a big sale."
Improved Speed-to-Revenue: This quote came from Lisa G., a highly
tenured top performer with a Fortune 500 financial services and
insurance company. The deal she closed was worth $5 Million annually
- and she admitted had she waited 6 months this opportunity wouldn't
have been there at all.
When a sales person's perception of risk is high for a new product
introduction, they'll revert to selling what makes them feel
comfortable. Understanding the new offering, why it's relevant, why
it's better than alternatives, how the customer begins using it and
why reps should sell it (what's in it for me?) all need to be
internalized before they sell it.
Q from count5 can help. Q accelerates buy-in, mindshare and
market share of new product introductions (NPI).
Q improves new product launch success.
Find out how.