Improve CRM adoption success by reinforcing the WIIFM factor

Sales people resist change - especially change that they don't believe helps them sell more. It doesn't help when their managers feel the same way too. To drive change successfully, you need bottom-up buy-in and top-down ownership. People need to understand what the change is, why it's important for the company, how the change impacts their job and the WIIFM (What's In It For Me) factor.

You cannot drive successful CRM / SFA adoption in a single training event. You can't accomplish it with two either. You need ongoing reinforcement, coaching and goal alignment. And you need reports that tell you how well aligned each team is with the changes - and where the gaps are.

Q from count5 can help. Q helps companies like Great West Healthcare achieve fast, accurate and sustainable use of their CRM application.

Q drives CRM rollout success.

Find out how.