Gain Market Share by Accelerating Mindshare
Q accelerates sales rep confidence with
New Product Launches
"After the 3 day new product
launch workshop, I decided
not to
sell it for 6 months so I could learn from everyone else's mistakes
- I lacked confidence in my ability to position it and I lacked
confidence in the company's ability to execute on it - not worth
risking on MY valuable customers.
But I changed my mind
after 30 days of using Q MINDshare; my confidence improved so I
reached out to my customers, identified and closed a big sale."
Improved Speed-to-Revenue: This quote came from Lisa G., a highly
tenured top performer with LandAmerica Lender Services. The deal she
closed was worth $5 Million annually - and she admitted had she
waited 6 months this opportunity wouldn't have been there any more.
When a sales person's perception of risk is high for a new product
introduction, they'll revert to selling what makes them feel
comfortable. Understanding the new offering, why it's relevant, why
it's better than alternatives, how the customer begins using it and
why reps should sell it (what's in it for me?) all need to be
internalized before they sell it.
Q MINDshare
accelerates buy-in, mindshare and market share of new product
introductions (NPI).
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