CRM / SFA Adoption Strategies with Q MINDshare
Reinforce CRM Best Practices and the
WIIFM Factor
Sales people resist change - especially change that they don't
believe helps them sell more. It doesn't help when their managers
feel the same way too. To drive change successfully, you need
bottom-up buy-in and top-down ownership. People need to understand
what the change is, why it's important for the company, how the
change impacts their job and the WIIFM (What's In It For Me) factor.
You cannot drive successful CRM / SFA adoption in a single training
event. You can't accomplish it with two either. You need ongoing
reinforcement, coaching and goal alignment. And you need reports
that tell you how well aligned each team is with the changes - and
where the gaps are.
Q MINDshare
can help. Q helps companies like Great West Healthcare achieve
fast, accurate and sustainable use of their CRM application. Q
drives CRM rollout success.
Click to Contact Us.